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Author name: Ryan Goloversic

AI Search, SEO Systems & Strategy

How ai is changing social media and what smart businesses should do

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First and foremost, we have to dial back to what the purpose of social media actually is.

It’s based on attention. Fast hooks, dopamine, and content that condenses thought into simplifications. That’s if there is any thought at all beyond capturing attention.

And the thing with attention is that people tend to gravitate toward short games versus long games. The problem with short games is that, just like when you go to the casino, the house always wins.

What I mean by that is short games tend to come in waves and trends. There’s always a group of people who ride the wave. They get fast, big wins, and then everybody else adapts right as that ecosystem is collapsing.

That’s what we’re seeing right now with late-stage Instagram, where all of a sudden it’s nothing but advertising and noise.

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