Website + Content Strategy Program
Authority Marketing
The Shift
Rankings are rented. Authority is owned.
Your buyers ask AI before they ever click. The engines answer with the brands they trust. This program builds the assets that make you that brand, on a domain you own. Equity, not clicks.
AI Answers First
Overviews resolve the question before the click
Entities Get Cited
Engines pull from brands they trust, not pages that rank
Stale Sites Slip
Unbuilt, unrefreshed domains lose ground monthly
Authority Compounds
Every pillar asset raises the value of the last
The Problem
Words don't build. Assets do.
The Content Mill
- Words priced by the pound
- Blogs with no architecture behind them
- Drafts that sit in folders, never shipped
- Visibility you rent month to month
The Authority Engine
- Pillar assets that define the category
- Architecture first, then content
- Written, built, and published by one team
- Equity that compounds on your domain
The Progression
Own the answer.
Machine Share
Pillar assets shape the AI panel. The engines learn who owns the topic and cite you first.
Mind Share
Buyers meet you inside every answer. Repetition becomes recognition. Recognition becomes trust.
Market Share
Trust converts. Push competitors out of the answer box, or claim your share of it.
Defensible by design. We keep updating and strengthening the pillar, so the answer stays yours.
The Unit
Assets. Not words.
A pillar is a category-defining landing page built to own a topic. Supports are cluster pages that feed it depth and links. You buy assets. We strategize, write, design, develop, and publish every one. Every asset ships live. No drafts in folders. No handoffs to your developer.
The Foundation
Every tier includes
Site Architecture
Site map strategy and a 6-12 month content map before anything ships.
Conversion Copy
Written to sell, not just rank. Your voice, amplified.
SEO + AI Optimization
On-page SEO, schema, metadata, and AI answer-engine optimization.
Full Dev + Publishing
New pages designed, developed, and pushed live by our team.
GBP + Map Pack
Google Business Profile and local authority managed in-program.
Direct Access
Consultation with Ryan and the in-house content team.
The Tiers
Three speeds. One system.
Tier 01
Foundation
$1,999
- Site architecture + content map
- Core service page buildout
- Internal linking foundation
- On-page SEO + schema
- Monthly strategy consult
Recommended
Tier 02
Growth
$2,999
- Everything in Foundation
- Topical cluster expansion
- Authority signaling across services
- AI answer-engine optimization
- Quarterly strategy intensives
Tier 03
Domination
$4,499
- Everything in Growth
- Hub + category buildouts
- Deep topical clusters
- Aggressive SERP + AI footprint
- Priority access to Ryan
GBP / Map Pack included in every tier. Social media and YouTube run as separate programs.
The Add-On
Let us run the site
Authority Marketing builds the assets. Site Care keeps the platform they live on fast, secure, and fresh. On our stack there are no handoffs and no waiting on your developer. Assets ship the week they’re approved.
Bundle bonus: +1 support asset every month on Growth or Domination.
Site Care
from $1,950
- Managed WP Engine hosting
- Security, backups, uptime monitoring
- Refreshes of existing pages
- Technical SEO + Core Web Vitals
- CRO: forms, CTAs, call tracking
New pages ship through Authority Marketing. Site Care protects and refreshes what exists.
The Math
Compare it to a hire
One Full-Time Hire
- $60,000-80,000 a year before benefits
- Onboarding, management, turnover risk
- One person, one skill set
- Strategy still gets outsourced
The Rygo Team
- Strategist, writers, and developers on one desk
- Fractional CMO-level strategy included
- Assets shipped live, not drafted
- From $1,999 a month
Full team. No overhead.
One System
Works better together
Managed Site Care
Your platform, run for you.
YouTube Program
The force amplifier for your pillars.
Newsletter Program
The one audience you own.
Become the answer
- Strategy call
- Architecture + content map locked
- First assets live within 30 days
Rygo Labs
Ryan@Rygolabs.com · Rygolabs.com