🟩 Published by Ryan Goloversic • June 10, 2025
Client: Hydroflyer
Service: Organic Content Strategy, SEO, YouTube Content Direction, Brand Positioning
Role: Fractional CMO & Strategic Marketing Partner
Hydroflyer came to us as a high-potential, rider-driven brand sitting on the edge of a movement. They weren’t just selling eFoils, they were pioneering a new category: a cross between a jet ski, mountain bike, and foilboard. But they needed a way to break into the eFoil search ecosystem, educate the market, and differentiate their innovation from other players.
That’s where we came in.
Hydroflyer was:
They needed to:
Show up in AI results, SGE, and conversations, not just traditional search.
It started with one Miami dealer.
We created content that hit all the right signals, localized, educational, brand-aligned, and built for AI-first search. Before long, that dealer shut off his paid ads. He was getting flooded with calls from people who found him via our buyers guide pages on his site and his videos, All his calls came from customers who found the site through organic search, and were already sold.
This client sang our praises to the team at the Hydroflyer so. They came to me asking, “Can you do that for us too?”
What they didn’t realize was… the real challenge wasn’t content. It was strategy.
Hydroflyer had already built an exciting presence through social media and product innovation. Their design was fresh, their ride was unlike anything else, and their founder was an athlete-engineer bringing something truly new to the table.
But the organic search landscape, especially on Google and emerging AI search platforms, was still dominated by legacy players like Lift and Fliteboard.
Hydroflyer wasn’t losing because the product lacked appeal.
They were simply absent in a space where high-intent buyers go to research.
The category itself didn’t exist yet. Was this a toy? A tool? A new sport?
Search engines didn’t know how to classify it. And the website wasn’t yet telling a story tuned to what users were actually asking.
What they needed wasn’t more social reach.
It was a strategic wedge into search, one that positioned Hydroflyer as the answer to real questions across the full buyer journey.
When I stepped in, it wasn’t about fixing something broken, it was about building the system they didn’t know they needed yet.
Hydroflyer already had a standout product, strong social presence, and a clear sense of identity as a rider-driven brand. But their website wasn’t pulling weight. Organic search was wide open, and competitors like Lift and Fliteboard were owning it. There was no unified structure behind their media, no plan for how content could support dealers or feed the funnel.
So I mapped it out.
We built an ecosystem:
Here’s how we did it:
We stepped in as their fractional CMO, and immediately got to work:
Result: Videos show up in AI search, guide prospects through buying decisions, and anchor the brand in authority.
Search strategy, brand messaging, and YouTube integration aligned to one conversion engine.
✔️ Featured in multiple AI Overviews as the safest eFoil.
✔️ Dominating search for questions like “do boards matter in eFoiling?”
✔️ SGE results feature Hydroflyer comparison videos, educational clips, and direct links to product pages.
✔️ Review from Founder Jerry McArthur:
“Ryan and his team have extensive knowledge from over a decade in the industry. His insights have been a huge help to us.”
Ryan “Rygo” Goloversic is a senior SEO strategist, brand consultant, and the founder & CEO of Rygo Labs—an agency trusted by law firms, watersports brands, partner agencies, and service-based businesses across the U.S. and Canada. With over a decade of hands-on experience, he builds content systems that scale trust, traffic, and long-term growth—and currently serves as the lead strategist for WiseBear Creative, a national branding and web agency.
He’s also a globally recognized kiteboarder and Airush team rider. His marketing career began in video, where he built the largest retail-based SEO and YouTube program in watersports with MACkite. When he’s not leading SEO campaigns or consulting teams, you can find him in the gym or competing on the KPLxGKA world tour.