Paid Acquisition Program
Paid Advertising
The Job
Make demand find you
This program is for businesses that need leads now, not just long-term awareness. We manage paid media as one performance system, built on measurable actions that drive revenue. Leads now. Not likes.
Active Demand
Buyers already searching for what you sell
Real Actions
Calls, forms, bookings, and purchases
No Vanity Metrics
Impressions and likes don't pay invoices
One System
A performance engine, not disconnected campaigns
The Edge
We train the machine
Real Conversions
We teach the platforms which actions matter: calls, forms, bookings, purchases.
Real Customers
Offline and CRM feedback shows which leads became actual revenue.
Real Value
Which services, products, and audiences produce long-term value.
Compounding Efficiency
The AI gets more selective every month. Quality over volume.
Modern ad platforms are machine-learning systems. They perform as well as the signals they’re fed. We feed them the truth, so performance improves instead of stalling.
The Method
Signals before spend
Define
Start from what a successful conversion looks like: the call, the form, the sale.
Audit
Check whether the site sends clear signals: relevance, speed, message match.
Strengthen
Fix weak signals first. Strong pages train the platforms faster and cheaper.
Scale
Then pour in traffic. Budgets scale into a system that actually converts.
Ads bring the users. The website teaches the platforms what good means. Quality Score, delivery efficiency, and cost per conversion all start on your pages.
The Channels
Three channels. One job.
Google Ads
Capture existing demand
- Search, Shopping, Performance Max
- High-intent keywords and products
- Call, form, and purchase tracking
- Conversion-focused bidding
Best for local services, lead generation, e-commerce, and urgent needs.
Meta Ads
Generate and nurture leads
- Lead-first funnel structure
- Cold and warm audiences
- Retargeting past site visitors
- Optimized for qualified leads
Best for scaling beyond search demand and offers that need explaining.
LSA
Own the local call
- Top-of-page Google placement
- Pay per lead, not per click
- Trust badges and verification
- Call-based local demand
Best for home services, professional services, and appointment businesses.
We recommend the mix that fits your business. Not every platform belongs in every account.
Meta, Done Right
Creative is the targeting
Google learns from keywords and landing pages. Meta learns from the creative itself. So we reverse-engineer the ad before the campaign: the offer that stops the scroll, the visuals that match buyer intent, the objections answered on screen. Then Meta’s AI can see exactly who responds. The ad is the audience.
Your own footage is gold. Original material trains the AI better than stock ever will. Additional creative production billed separately.
Creative Refresh
Included
- One still or carousel ad every month
- One authentic short video, 15-30 seconds
- Built with your photos and clips
- Refreshed every 4-6 weeks
After the Click
Follow-up closes the loop
Generating the lead is half the system. Converting it takes consistent follow-up. When your tools allow it, we wire the other half. Better follow-up creates better optimization.
Lead Routing
Every lead lands where someone actually answers
Missed-Call Rescue
No response triggers automatic re-contact
Automated Sequences
Reminders and re-engagement via CRM or messaging
Feedback to the Machine
Closed deals train smarter bidding
The Investment
Management pricing
One Platform
Single
$1,200
- Google Ads, Meta Ads, or LSA
- Full management + optimization
- Conversion tracking ownership
- Monthly reporting + scaling calls
Recommended
Any Two Platforms
Dual
$2,000
- Two channels, one strategy
- Cross-channel budget shifting
- Unified reporting
- Meta creative refresh included
All Three Platforms
Full Stack
$2,700
- Google + Meta + LSA
- Total demand coverage
- One team, one feedback loop
- Priority scaling support
Ad spend paid directly to the platforms. One-time setup $1,000 per platform. Additional creative billed separately.
The Fit
Ads amplify reality
Not in This Program
- SEO and organic rankings
- Blogs and content creation
- Website redesigns
- Social media posting
Built For
- A proven offer
- Fast response to every lead
- Capacity for more volume
- Scalable growth, not exposure
Strong systems scale. Weak systems burn budgets.
Organic authority lives in the Authority Marketing program.
One System
Works better together
Newsletter Program
The one audience you own.
Authority Marketing
Pillar assets that own the category.
Managed Site Care
Your platform, run for you.
Capture the demand
- Onboarding, access, and tracking verification
- Conversions defined, campaigns built
- Launch. Accounts stabilize in 30-60 days.
Rygo Labs
Ryan@Rygolabs.com · Rygolabs.com