Social Media Program
Search-Everywhere Social
Google is an Answer Engine
Search isn't one box anymore
Search is more than Google. People discover brands through AI, Maps, reviews, and social media as much as traditional search. AI reads your website, business profile, reviews, and content to understand your business. Our job is to make sure every signal tells the same story, so AI recommends you like your best salesperson would.
Search Engines
Classic results and AI overviews
Maps & Local
Local packs and business profiles
Social Feeds
Discovery on Instagram, TikTok, LinkedIn
Google's AI Answer Engine
Trains off of social media
The Problem
Most social is busywork
Commodity Posting
- Posts made for the sake of posting
- No cohesive training data for AI systems
- Nothing connects and nothing compounds
Distribution System
- Every post feeds your GEO authority
- Reach and trust compound over time
- All media runs as a system
The Model
Social becomes your distribution layer
How It Works
One content engine
Collect
Client media + AER
Produce
Edit + Canva design
Map
To your mesoclusters
Syndicate
Across every surface
Compound
Search authority grows
Social has two jobs. The first is building relationships with people. The second is helping AI understand your business. Google AI Mode regularly cites content from your website, Google Business Profile, LinkedIn, Facebook, Instagram, YouTube, and other public sources when answering customer questions. Our job is to make sure those signals consistently tell the right story, so AI describes your business the way you would, not based on incomplete information.
The Team & Tools
What we run for you
Hey Orca
Scheduling, approvals, and client review in one shared workspace.
Video Editing
In-house editor cutting branded short-form from your footage.
Design
Every asset built to your brand system and feed-ready.
Built From Interviews
Every piece of content strengthens AI's understanding of your business. We test AI's answers to customer questions and refine your content to improve them.
Per-Entity Options
Good. Better. Best.
Good
Presence
$1,000
- 2 platforms — Instagram & Facebook
- 3 posts a week
- 100% static images and carousels
- Scheduling & approvals
Recommended
Better
Distribution
$2,500
- 3 core platforms
- 3 posts a week
- 2 static/carousel posts + 1 reel/short-form vertical video
- Mapped to mesoclusters
- Light community management
Best
Authority
$4,000
- 5 core platforms
- 4 posts a week
- 2 static/carousel posts + 2 reels/short-form videos per week
- Mapped to mesoclusters
- Active community management
Plus a one-time setup fee of $1,000
One System
Works better together
Authority Marketing
Pillar assets that own the category.
YouTube Program
The force amplifier for your pillars.
Paid Advertising
Capture demand that's already searching.
Let's own every surface
- Approve the scope
- Onboard your first locations in Hey Orca
- First assets live within two weeks
Rygo Labs
Ryan@Rygolabs.com · Rygolabs.com